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Why we collect and process your personal data

Overton Eyecare is a registered data controller. This privacy notice sets out our privacy policy.

We collect and process patients’ personal data for the purposes of healthcare and marketing.

Our legal bases for processing personal data for healthcare purposes, including appointment reminders, include public task or legitimate interests.

  • When we provide services under the NHS General Optical Services contract (such as a sight test funded by the NHS), our legal basis for processing personal data in respect of that service is public task

  • Otherwise our legal basis is legitimate interests

Our condition for processing special category data is the provision of health or social care.

We process our patients' personal data for marketing purposes with their consent or to meet a legitimate interest. This means we can tell you about eye care products and services that may be relevant to you. If you do not want us to process your personal data for marketing purposes, please let us know and we will stop.


The data we may collect and process

The personal data of patients that we may collect and process includes:

  • Your name, contact details and personal identifiers (such as date of birth and NHS number)

  • Your general and ocular health history, your family medical and ocular history, and any relevant signs or symptoms you tell us about

  • Details of medicines, spectacles and contact lenses prescribed for you

  • Details of examinations and other healthcare checks and treatments we provide

  • Information relevant to your continued care from other people who care for you or know you well, such as other health professionals and relatives


How we hold and share your personal data

We process your personal data in strict confidence. We keep your personal data securely in our filing and electronic systems. Patient records are only accessible to the healthcare professionals working at the practice and those under their supervision.

We will usually keep any personal data we hold about you for ten years after our last contact with you before we delete it. This is the period recommended as good practice by the College of Optometrists. If we collected the data when you were aged under 18 we will keep it until your 25th birthday, in line with NHS requirements. In exceptional cases we may need to retain personal data for a longer period, and will explain our reasons for doing so on request.

In the course of processing your personal data we may share it with:

  • The healthcare professionals working at this practice and those under their supervision

  • Healthcare professionals and those under their supervision at other optical practices, but only if you have specifically asked us to pass your personal data (such as your prescription) to them

  • Your GP, ophthalmologists and other healthcare providers and commissioners, and suppliers of optical appliances or similar products, in connection with your ongoing healthcare treatment

  • Software providers for our patient record and invoicing systems, and financial institutions, so that we can keep patient records up to date and arrange payment for services provided to you


Your rights

You have legal rights in respect of the personal data we hold about you. The Information Commissioner’s Office (ICO) has published guidance on the full range of rights. The rights that are most relevant to the way in which we use your personal data include:

  • The right to be informed about how we use personal data – this privacy notice gives that information

  • The right to object – if you object to us processing your data for marketing purposes, or for healthcare purposes where our legal basis is legitimate interests (see ‘why we collect and process your personal data’, above), we will then stop doing so, unless we are processing the data in respect of a legal claim or can otherwise show that our legitimate interest in processing the data overrides your rights and interests

  • The right of access – if you ask us for the personal data we hold about you we will provide it within a month, free of charge (unless we have already provided it to you, in which case we may have to charge you the administrative cost of providing it again).

  • The right to rectification – if you ask us to correct personal data about you that is inaccurate or incomplete, we will do so within a month (unless we need longer, in which case we will discuss this with you)

  • The right to erasure – also known as the ‘right to be forgotten’. If you ask us to delete your personal data, we will do so if there is no compelling reason to continue processing the data. We will not usually delete healthcare data before our usual time limit (see ‘how we hold and share your personal data’ above) where we have a duty to keep accurate records – for example, to comply with a legal obligation, or in connection with a legal claim. If you ask us to delete such data we will discuss this with you


Contacting us and the ICO about your personal data

Please speak to us first if you have any questions or concerns about the way in which we process personal data. You can contact Martin Overton, here at the practice or by email:


You have the right to complain to the ICO if you have a concern about our handling of your personal data which you do not think we can resolve. You can contact the ICO here.

Security Measures

Only registered healthcare staff have access to the complete patient record. All registered staff comply with GOC standards, which ensure they respect confidentiality.Paper records are kept securely. Electronic data is password protected. Employees can only access information essential for their role. All employees have passwords so there is an audit of any changes made. A back-up system means that data can be restored. All anti-virus software and other software is kept up to date.

Freedom of Information Act

We Protect and do not share your data.

This has been updated in line with the GDPR Data Act coming into force 25/05/2018

Publication Scheme
Welcome to the Publication Scheme for Overton Eyecare as required by the Freedom of Information Act 2000.


This Publication scheme is a complete guide to the information routinely made available to the public by Overton Eyecare.
It is a description of the information about our NHS services that we make publicly available. It will be reviewed at regular intervals and we will monitor its effectiveness.

How much does it cost?

The publications are free unless otherwise indicated. Where information is provided at cost, the charges will be calculated as set out in Class 7.

How is the information made available?

The information within each Class is available in hard copy from:
The practice address or can be printed from this website.

Your Rights to Information

The Freedom of Information Act 2000 is designed to promote openness and accountability amongst all organisations that receive public money.
From January 1st 2005 it obliged opticians’ and optometrists’ practices to respond to requests about the NHS related information that it holds, and it will create a right of access to that information. These rights are subject to some exemptions that have to be taken into consideration before releasing information.
In addition to accessing the information identified in the publication scheme, you are entitled to request information about our NHS services under the NHS Openness Code 1995.
New environmental information regulations may be introduced as early as 2003. These will enable similar access to environmental information as under the Freedom of Information Act 2000.
Under the Data Protection Act 1998, you are also entitled to access your clinical records or any other personal information held about you and you can contact any practice where your records are held to do this.


If you have any comments about the operation of the Publication Scheme, or how we have dealt with your request for information from the scheme, please write to:
Martin Overton
743 Cannock Road
Wolverhampton WV10 8PN
Or email:
Webpage: http:\\

Classes of Information

All NHS information at Overton Eyecare is held, retained and destroyed within NHS
guidelines. Our commitment to publish information excludes any information that can be legitimately withheld under the exemptions set out in the NHS Openness Code or Freedom of Information Act 2000. From 2005, individual Classes are subject to exemptions, the main reasons being the protection of commercial interests and personal information under the Data Protection Act 1998. This Scheme had been written in accordance with those exemptions. The information on this Scheme is grouped into the following categories:

1) Who we are
· Overton Eyecare is an independant optometrist practice situated 2 miles outside Wolverhampton serving a mainly residential area.
First established in 1966 by Les Overton who retired from full time work in 1994. 
Martin Overton ( the son ) took over the business as a sole trader in July 1994 trading under the name of LM Overton & Son and after May 2008 as Overton Eyecare.

Practice Address :-
Overton Eyecare
743-745 Cannock Road
The Scotlands
WV10 8PN
Tel: 01902 731158

Martin Overton BSc ( Hons ) MCOptom
Rosie Browning BSc ( Hons ) MCOptom

Steven Raju BSc (Hons) MCOptom

Details of all opticians and optometrists registered in the UK are available from the General Optical Council Tel: 0207 580 3898.

2) Our services

Overton Eyecare provide free NHS eye tests for those who are eligible. You
may also be entitled to vouchers that can be used against the purchase of glasses or contact lenses if you require them. 
To find out if you are eligible for assistance please click here or ask for details in any of our practices.
Appointments for eye tests can be booked over the phone, or by dropping into the practice.
Opening times : Monday 9.00am  – 5.30pm
Tuesday 9.00am – 7.00pm
Wednesday 9.00am – 5.30pm
Thursday 9.00am –  5.30pm
Friday 9.00am – 5.30pm
Saturday 9.00am – 1.00pm ( Examinations available fortnightly on Saturdays)


3) Financial and funding information
For every eye test performed on behalf of the NHS the opticians practice receives a set fee which is reviewed every April. This covers expenses such as optometrist and staff salaries, equipment costs and other practice overheads.
If you are not eligible for the NHS eye test, please contact us for details of our current charges. 


4) Regular publications and information for the public
A complete set of information about optical and ocular conditions, eye tests, glasses, and contact lenses, can be found on a number of websites including
Some of this information is also available in patient leaflets. 
If you have a complaint about any of our products or services, we recommended that you first discuss any problems with us.
If the matter cannot be resolved in this way or you are unsatisfied with the response you receive please contact Martin Overton (01902 731158). 
A full copy of our complaints policy is available on request or on our website (if you are putting this onto a web site you can link.

5) Our policies and procedures
· Complaints
· Data Protection
· Health & Safety
Hard copies of these documents are available on request from the practice. A charge of £ 1.50 would be make for hard copies.

6) This publication scheme
In this class we will publish any changes we make to this publication scheme, the criteria on which our information management policies are made and a referral point for all enquires regarding information management generally in practice. We will also publish any proposed changes or additions to publications already available.
Cost of Information 
For the most part, we will only charge for hard copies, or copies onto media. Charges are as follows and will be reviewed regularly.
Accessed from our website – free of charge.
Single hard copies – No charge for ink and paper, but an administrative charge of £ 2.50.
Multiple hard copies, or archived copies will attract a charge for photocopying, retrieval and postage. We will inform you of the cost of these charges that will have to be paid in advance.
E-mail will be free of charge. 

Part 3. Useful Resources
Information Commissioner
Lord Chancellors Department
NHS Freedom of Information
NHS Openness Code
Freedom of Information Act 2000

Material available through this publication scheme is copyright unless otherwise indicated. Unless expressly indicated to the contrary, it may be reproduced free of charge in any format or medium, provided it is done so accurately in a manner that will not mislead. Where items are re-published or copied to others, you must identify the source and acknowledge copyright status. This permit does not extend to third party material, accessed through the scheme. For HMSO Guidance notes see .


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